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We collaborate with company leaders to:

  • Propel digital and business transformation

  • Launch new businesses

  • Craft customer-driven strategies for greater market share including product, marketing, sales, and analytics

  • Implement practical and impactful action plans – we make it happen!

 

The Winthrop Group works primarily in:

What our clients are saying:

“The Winthrop Group has been a key partner for Coach in growing our business over the past two decades. They have provided sharp insight into our target consumers, our competition, and our business, and have helped us reposition our brand and extend into new product categories. In all of this, they have combined strong intellectual capabilities with hands-on experience and deep industry expertise to ensure impactful results for our business.”

Lew Frankfort, Chairman, Coach Inc.

“The Winthrop Group worked closely with us to develop and launch the AutoTrader digital business.  In addition to collaborating with us on the business positioning and strategy, they provided a team of eight senior experts in marketing, sales, and product development who worked with us day-to-day to launch the business in just a few months.  Not only was their work insightful and practical, it resulted in what has become the largest Internet used-vehicle automotive site in the world.  To say they played a big role in the success of AutoTrader would be an understatement, because their work was totally instrumental in enabling us to get off on the right course.”

Chip Perry, Chief Executive Officer, TrueCar – Former Chief Executive Officer, AutoTrader Group, Cox Enterprises

“The Winthrop Group quickly grasped the key aspects of our market, helped us shape the strategy, identified the steps to execute that strategy, and then helped coach us as we implemented the tactical plans to achieve our objective. We had access to our team at all times and they helped us think creatively and solve problems in a timely manner. Great people…great outcome!”

James Hummer, Founder, Whole Health Management, Inc.

“The Winthrop Group consists of very smart people who combine strong intellectual capabilities with real-world knowledge and excellent commercial instincts. It’s a “principals-only” consultancy…no junior people on the case. They quickly become part of the team and drive for results. They have helped us solve some important brand positioning issues, and those solutions have translated to significant wins in the marketplace.”

Lee Chaden, Chairman Emeritus, Hanesbrands

“When I have a very difficult strategic or marketing issue, the Winthrop Group is my first choice. There is no better firm as they are fast, efficient and most important, very strategic.”

Eric Naiman, Director of Business Intelligence, Battelle

 

Our clients include: