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TEST 4 TEST 4 TEST 4

The Client:

One of the world’s leading marketers of intimate apparel and other personal products

The Issue:

Develop a brand portfolio strategy, clearly defining the consumer and channel positionings of the Company’s existing brands and identifying growth opportunities through acquisition and/or internal development. Identify top priority brands and categories for investment.

The Approach:

TEST 4 TEST 4 TEST 42018-02-09T16:51:37-07:00

TEST 3 TEST 3 TEST 3

The Client:

A leading international marketer and manufacturer of financial software

The Issue:

Develop a market strategy to address the small office / home office (SOHO) market, including market segmentation, sizing, product, and pricing strategies.

The Approach:

Interviewed corporate, divisional, product, and marketing management at multiple levels to gain internal view of the […]

TEST 3 TEST 3 TEST 32018-02-09T16:49:15-07:00

TEST 2 TEST 2 TEST 2

The Client:

The world’s largest wholesale used vehicle auction company

The Issue:

Develop strategies and key initiatives to reinvigorate the Company’s business with used car franchise dealers, independent dealers, and wholesalers.

The Approach: Interviewed corporate and local auction management to discuss dealer sales dynamics, auction dynamics, business issues, strengths, weaknesses, and opportunities.

Selected and assessed […]

TEST 2 TEST 2 TEST 22018-02-09T16:47:54-07:00

TEST TEST TEST

The Client:

An international retailer and wholesaler of upscale accessories

The Issue:

Develop a market and merchandising strategy to revitalize the Company’s core business after a period of severe decline due to aging consumer and international economic recession.

Capture the “youth” market for accessories as part of the market strategy.

The Approach:

Interviewed […]

TEST TEST TEST2018-02-09T16:47:58-07:00