One of the world’s leading marketers of intimate apparel and other personal products
Develop a brand portfolio strategy, clearly defining the consumer and channel positionings of the Company’s existing brands and identifying growth opportunities through acquisition and/or internal development. Identify top priority brands and categories for investment.
The world’s largest wholesale used vehicle auction company
Develop strategies and key initiatives to reinvigorate the Company’s business with used car franchise dealers, independent dealers, and wholesalers.
The Approach: Interviewed corporate and local auction management to discuss dealer sales dynamics, auction dynamics, business issues, strengths, weaknesses, and opportunities.
Selected and assessed […]
An international retailer and wholesaler of upscale accessories
Develop a market and merchandising strategy to revitalize the Company’s core business after a period of severe decline due to aging consumer and international economic recession.
Capture the “youth” market for accessories as part of the market strategy.