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The Winthrop Group

Our Services for Operating Companies

The growth and management services we provide for operating companies include:

  • Formulating and implementing business growth strategies, action plans, and programs
  • Repositioning brands and brand portfolios to consumers and other constituents for greater market share
  • Reinventing stalled or troubled businesses, including strategy, action planning, hands-on implementation, and interim management
  • Identifying, assessing, developing strategy for, and launching new business opportunities
  • Positioning new retail concepts to maximize market opportunity
  • Developing and executing compelling merchandising strategies consistent with brand positioning and consumer needs
  • Managing, revitalizing, and creating sales/distribution strategies and organizations
  • Optimizing in-store customer experience and revenue through our proprietary CORE retail management system
  • Developing and executing traditional and interactive marketing communications strategy and plans
  • Developing and implementing relationship/database marketing strategies and programs across traditional and interactive channels 
  • Providing interim C-level executives for general management, marketing, sales, general merchandise management, business development, etc.


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"The Winthrop Group worked closely with us to develop and launch AutoTrader.com. In addition to collaborating with us on the business positioning and strategy, they provided a team of  eight senior experts in marketing, sales, and product development who worked with us day-to-day to launch the business in just a few months. 

Not only was their work insightful and practical, it resulted in what has become the largest Internet used-vehicle automotive site in the world.  To say they played a big role in the success of AutoTrader.com would be an understatement, because their work was totally instrumental in enabling us to get off on the right course." 

Chip Perry

CEO

AutoTrader.Com