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The Winthrop Group

Our Services for Operating Companies

The growth and management services we provide for operating companies include:

  • Formulating and implementing business growth strategies, action plans, and programs
  • Repositioning brands and brand portfolios to consumers and other constituents for greater market share
  • Reinventing stalled or troubled businesses, including strategy, action planning, hands-on implementation, and interim management
  • Identifying, assessing, developing strategy for, and launching new business opportunities
  • Positioning new retail concepts to maximize market opportunity
  • Developing and executing compelling merchandising strategies consistent with brand positioning and consumer needs
  • Managing, revitalizing, and creating sales/distribution strategies and organizations
  • Optimizing in-store customer experience and revenue through our proprietary CORE retail management system
  • Developing and executing traditional and interactive marketing communications strategy and plans
  • Developing and implementing relationship/database marketing strategies and programs across traditional and interactive channels 
  • Providing interim C-level executives for general management, marketing, sales, general merchandise management, business development, etc.

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"The Winthrop Group worked closely with us to develop and launch AutoTrader.com. In addition to collaborating with us on the business positioning and strategy, they provided a team of  eight senior experts in marketing, sales, and product development who worked with us day-to-day to launch the business in just a few months. 

Not only was their work insightful and practical, it resulted in what has become the largest Internet used-vehicle automotive site in the world.  To say they played a big role in the success of AutoTrader.com would be an understatement, because their work was totally instrumental in enabling us to get off on the right course." 

Chip Perry