How Brand Extensions Are Created and Why They’re So Important
Strategic brand extensions are an excellent way to grow brand presence, evolve brand positioning and equity, build brand value, and generate revenue. Forbes features The Winthrop Group and its proven brand extension approach in this compelling article...
Business Strategy and Brand Strategy: Key Distinctions for Superior Results
Do you equate your company’s business strategy with its brand strategy? While these two strategies may seem similar, each plays a critical role in the success of your company. Read >>>