Strategic brand extensions are an excellent way to grow brand presence, evolve brand positioning and equity, build brand value, and generate revenue. Forbes features The Winthrop Group and its proven brand extension approach in this compelling article...

Do you equate your company’s business strategy with its brand strategy? While these two strategies may seem similar, each plays a critical role in the success of your company. Read on to make sure each one is distinct and powerful.

A business strategy is a plan for achieving specific business goals and objectives. It outlines how your company will allocate resources, >>>